Who We Are

At Maxletics, our corporate value statement is only two words long: “Athletes First”.

With this acknowledgment that we can support great brands without exploiting the athletes involved, we’re committed to creating the best influential marketing platform in the world while helping our athletes gain the resources they need to compete at a world class level.

Today, Maxletics is the largest influential sports agency in the U.S. combining nearly 1,500 athletes with over 55 million followers to the best brands on the planet. 

Our Team

Jan Horsfall

Jan Horsfall

Founder & CEO

Jan’s experience in building and scaling high-growth companies – as well as his experience as a former college basketball player – lends itself to the fast-paced, athlete-focused environment inside of Maxletics. Jan’s a tech vet who ran the marketing unit at Valvoline, before taking over the same unit at Lycos, Inc. where the company performed the fastest IPO in the history of NASDAQ with a stock run-up of 39,000% before being sold to Terra Networks for $4.5 billion. Jan’s held the CEO role at Gemini Voice Solutions (sold to Novo Networks), Gelazzi, Inc. (sold to Big Freeze LLC), Universal Energy (sold to PetroChoice) and the CMO role at Turbine, Inc. (sold to Warner Bros. Interactive Entertainment).

He knows startups and co-founded Startup Colorado after earlier serving on the board of the Colorado Springs Technology Incubator. When he’s not leading the influential marketing innovation at Maxletics, he cheers for his Colorado State Rams where he’s been feted as the Honor Alumnus for the College of Business.

Brad Brackel

Brad Brackel

VP of Business Development

Brad creates new business partnership opportunities with Maxletics, while also leading the athlete support process. Brad’s been responsible for bringing on nearly 1,500 athletes – over half of them Olympians – and their 55 million+ fanatical followers. He’s a technology veteran who has held senior posts at Sanborn Mapping and Pikes Peak Cargo Secure. He also helped remake the Colorado entrepreneurship landscape as a board member of Peak Startup. And Brad knows Olympians as he once attempted to make the USA Skeleton team before breaking his arm while participating.

You’ll find Brad in places like Lake Placid, Colorado Springs, Calgary, Chule Vista and other big game hot spots, supporting the athletes to whom he dedicates his time.

Our Advisors

Duncan Stewart

Co-Founder, Chairman

Mark Coughlin

CEO – Motorculture, Ex-EVP – Octagon

Erik Vendt

Gold Medalist USA Olympian Swimmer

Matt Colligan

CEO – HomePride   

Caryn Davies

Gold Medalist USA Olympian Rower

Jeff Bennett

Senior Exec – Tech Stars, Raptor, Swap, Name Media

Brian Cooper

Partner – Lewis Brisbois

Dan O’Brien

Gold Medalist USA Olympian Decathlete     

Seth Kelsey

3X USA Olympian Fencer 

Allen Baum

Senior Exec Ad Sales – Slacker Radio, Quigo, Ruckus and Lycos   

Steven Garbette

USA Skeleton and USC Sports & Entertainment Management

Matt Emmons

Gold Medalist USA Olympian Shooter

Eli Bremer

USA Olympian Modern Pentathlete

Jeff Brooks

Sales Leader – Perot Systems, InsideSales.com, SuccessFactors

Peter Rinnig

President – QRST’s

Robert Soljacich
Managing Partner, Akceler8